Video Instructions
Please provide a brief video clip (ideally 10-20 seconds) in an MP4 file format. The video must meet the specifications below. As long as the video is a reasonable size you can email them to us, but if you have any problems then send it via WeTransfer.
For ideas of how the videos can be made, look at the examples below. A tool called Canva (canva.com) can be used to make the first three videos. The last two are record via camera and require more work.
- Basic Video
- Just the product image with a flashing background
- https://youtube.com/shorts/6TF2MlFEMRE?feature=shar
- A Step Up From a Basic Video
- A slow motion video in the background with the product in the foreground
- https://youtube.com/shorts/FSyekLA5aSQ?feature=share
- Multi Product Video
- The video displays multiple products with music in the background and captions
- https://youtube.com/shorts/St3tFovQ84Y?feature=share
- Casual Video with presenter
- This can be show in house with the camera on your phone. It is very casual which gives it a more personal touch
- https://youtu.be/bgc1enCb1BA
- Professionally Created Video
- This video has models in it
- https://youtube.com/shorts/Hxl7i_ec4Uc?feature=share
Video Specifications
Height and width ratio - Aspect
We need a 1:1 aspect ratio (square). This is what will display best on all social media channels.
Max video length
The max length is 30 seconds, but we strongly encourage a much shorter duration. Many people are willing to look at a 10-20 second video, but when they see they are much longer they are more likely to skip it.
Audio
Audio is not required, but is nice. It's up to you if you want some background music, a narrator or simply the background noise from the production line.
Subtitles
You may consider using subtitles in the video to convey key messages. Just remember to keep them brief.
First frames of the video
The first frames or 1/2 second of the video MUST have one or more images of the promo with an attractive background. You CANNOT have the video start of with the image fading into visibility. If you do this, on Instagram the video will look like a blank white or black box and most people would not press the play button.
DO NOT
Please do not have your company name, item #/price in the video images or the audio portion. Our subscribers (distributors) do not want their customers to shop the product around. If an end customer wants to order the item or see a sample, our subscribers will know it is one of your products along with the item name/# in a monthly document they can download. Please email us the item name(s) and number(s).
